Evangelism and Premature Obituaries

I am way behind on reading some of the blogs I follow. Just last night I saw the title "How to Change the World" on my subscription feed and felt both overwhelmed by it -- I really don't want to change the world, do I? No, not today. Maybe tomorrow. -- and at the same time I thought that it couldn't be at all relevant to the work I have been doing over the last several months. How could I forget that "How to Change the World" and its author, Guy Kawasaki, is the source for information and opinions on evangelism, sales and marketing? Guy rocks. He can teach anyone how to build support for their product, service or themselves.

I was first introduced to Guy and his work back in -- yes, I'm going to age both him and myself by writing this -- 1991 when he was the keynote speaker at the National Association of Career Educators and Employers conference in San Francisco. Guy Kawasaki was one of the original Apple employees and credited with bringing the concept of evangelism to the high-tech business, focusing on creating passionate user-advocates for the Apple brand. His blog is one of the most popular in the world. I haven't forgotten his speech. Guy is MUCH older than I am, by the way. I was only 22 when I went to that conference. Do the math.

Anyhow, I'm getting caught up now on how to save the world -- after reading a few inspiring posts, I might just take on the challenge -- and today I'll direct you to a post not by Guy, but by one of his guest writers, Glenn Kelman, CEO of Redfin (an online real estate brokerage firm) that went up back in February. (Hey, I told you I was behind.)

Glenn writes

"Resumes are horrible documents, premature and unsentimental obituaries: our lives are rarely reduced to such a small number of facts. And writing a resume is a balancing act between feeling outrageously boastful and unimpressive."

Do you feel like you are writing your own obituary when you work on your resume? Interesting thought.

Read the rest of Glenn Kelman has to say about
"What Employers Want to See on Your Resume"

KISS (Keeping it Simple for Seekers)

Some of the categories on Guy's blog include:
* Apple
* Blogging
* Books
* Bootstrapping -- to start a business without external help/capital
* Competition
* Cool stuff -- he likes fast, expensive cars
* Customer Service
* Entre/intra-preneurship
* Facebook
* Innovation
* Lies -- his top ten lists
* Management
* Pitching, Presenting, and Speaking
* Recruiting -- what employers do to hire people like you, what they like and don't like
* Ten Questions -- interviews with other experts
* Venture Capital
* Web/Tech

Don't just market yourself, evangelize yourself! Check it out. I won't be ignoring Guy's blog anymore.
How to Change the World



...Pam